Ava Max is shown using a Kahi multi balm in her music video for "Maybe You're The Problem" (2022). [SCREEN CAPTURE]

Scenes from Lil Nas X's "The Montero Show," a promotional YouTube video from last year for his album "Montero" (2021), show the rapper holding up a Kahi multi balm and complimenting its use. [SCREEN CAPTURE]

Another scene from Ava Max's music video for "Maybe You're The Problem" (2022) [SCREEN CAPTURE]

Scenes from Doja Cat's music video for "Vegas" (2022) [SCREEN CAPTURE]

In tvN's "Jirisan" (2021), characters eat egg sandwiches to promote the brand Eggdrop. [SCREEN CAPTURE]

A Chinese bibimbap (mixed rice) product is shown in tvN's "Vincenzo" (2021). [SCREEN CAPTURE]

In tvN's "True Beauty" (2021), characters are shown eating a Chinese hot pot convenience store item not sold in Korea. [SCREEN CAPTURE]

Actor Song Joong-ki frequently eats packets of red ginseng extracts during his role in KBS's "Descendants of the Sun" (2016). [SCREEN CAPTURE]

In Taiwan television drama series "Family Reunion," actor Vivi Chen holds a Kahi multi balm while sitting at her desk in her office. [SCREEN CAPTURE]

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